5 Essential Software Tools to Market and Manage Your Hospitality Venue
Running a hospitality venue today means juggling a thousand moving parts — from customer experience to kitchen ops to last-minute event promotions. Whether you’re an owner, GM, or marketing manager, finding the time to grow your venue’s presence and stay on top of daily operations can feel like a stretch. Thankfully, the right tools can do a lot of the heavy lifting. Here are five essential platforms that hospitality operators are using to boost visibility, stay organised, and ultimately, grow revenue without burning out.
1. Aquaint — Seamless Daily Ops & Compliance
Marketing brings guests through the door — but what keeps them coming back is consistency. That’s where Aquaint comes in. Aquaint is an all-in-one operations platform built specifically for hospitality teams. It helps with everything behind the scenes — from daily food safety checks and allergen tracking to team communication and document control. It replaces paper logs with easy-to-use digital checklists, making it simple to stay compliant and accountable. Venues using Aquaint have seen major time savings on admin, clearer staff expectations, and smoother inspections — giving them more time to focus on guest experience and growth.
Better ops = better service = better reviews
2. CapCut Pro — Easy, Scroll-Stopping Video Content
You don’t need a videographer to make content that turns heads. With CapCut Pro, anyone can create high-quality, short-form videos that capture your venue’s vibe — whether it's a behind-the-scenes kitchen clip, a menu reveal, or a packed-out event. It’s perfect for social platforms like TikTok and Instagram, and includes tools like colour grading, auto-captions, and transitions to make your content pop.
From £7.99/month capcut.com
3. Buffer — Hassle-Free Social Media Scheduling
Struggle to post consistently? Buffer helps you plan and schedule your content across Instagram, Facebook, and X (formerly Twitter) so you can stay active online, even during service rushes. The free version is perfect for small teams, letting you manage up to three platforms from one dashboard.Free for up to 3 social channels
4. SevenRooms — Smarter Guest Experiences
This all-in-one platform combines bookings, waitlist management, and guest CRM to help you run a smoother front-of-house operation. With SevenRooms, you can remember customer preferences, send pre-arrival emails, and turn one-time visitors into loyal regulars. It’s ideal for restaurants and venues that want to level up their service and reduce no-shows. Great for personalised experiences.
5. Meta Ads — Targeted Hospitality Campaigns
Facebook and Instagram ads remain one of the most cost-effective ways to promote your venue. Whether you’re running a weekday lunch offer or a big launch event, Meta’s ad platform lets you target specific audiences by location,interests, and behaviours. Not sure where to start? Agencies like us specialise in building high-performing campaigns for F&B brands — we’ve helped restaurants generate thousands of bookings and millions of impressions. Start small, test what works, and scale what converts
Final Thought: Start with What Moves the Needle
You don’t need to implement every tool overnight. Pick the one that solves your biggest challenge today; whether that’s showing up on socials, improving service flow, or tightening up back-of-house ops. Small changes can make a big difference when they’re the right ones.
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