Restaurants

HOW FILLI CAFE REACHED 40 MILLION CUSTOMERS

We helped Dubai born chai tea giant FiLLi Cafe expand into the UK market. Successfully launching three stores across London and Manchester.

Viral Success Through Creative Content

Comedy-driven, relatable content drove massive social media engagement, driving brand growth and a successful store launch:

One viral video reached 40.3 million people!
Over 454,000 likes and 4,160 comments
3,700 new followers on Instagram in 30 days
Generated an estimated £98,221 in revenue

The Challenge

The key to this campaign was making FiLLi’s Manchester launch stand out, in a crowded market where traditional promotional tactics were the norm. To capture attention, we needed a fresh and distinctive approach.

Our solution was a complete content strategy overhaul, shifting to comedy sketch-style videos. This approach highlighted the team’s personality, making the brand more relatable and engaging.

By tapping into the audience’s interests and using humour, we created content that felt authentic and natural—leading to a significant boost in engagement and followers.

A viral reel became a key turning point, proving that the right content strategy can drive massive results for hospitality brands.