Restaurants

FROM HIDDEN GEM TO VIRAL SENSATION: THE VAULT 1894

A viral campaign brought 3.3M views, tripled followers, and made it a must-visit bar.

Creating a Viral Campaign:

Strategic PR, influencer marketing, and viral content turned London’s best-kept secret into a top destination:

3.3M views on a single viral video.
Instagram following tripled, expanding reach significantly.
Over 100,000 likes and 300 shares.
Positioned The Vault 1894 as a must-visit London bar.
Sustained engagement through PR and influencer partnerships.

The Challenge

Despite its prime location beneath Tower Bridge, The Vault 1894 struggled with visibility. Its hidden nature made it difficult to attract new visitors, limiting its potential customer base.

We launched a high-impact digital strategy combining PR, influencer partnerships, and viral content to showcase The Vault’s unique setting.

A standout video gained 3.3M views, tripling their social media reach and generating over 100,000 likes and 300 shares. By positioning The Vault as a must-visit London bar, we ensured long-term visibility, increased footfall, and a steady stream of new customers.