Ever logged into Meta Business Suite and immediately panicked? Well, you're not alone… but in an era where digital campaigns can make or break online success, understanding the power of these ads is crucial to your social media strategy.

3.5 billion downloads…let’s say that again. According to Investopedia, TikTok has been downloaded over 3.5 billion times worldwide, meaning it's one of the most popular social media platforms ever. But, what does launching your brand on TikTok look like and where do you begin?

Staring at your social media stats and wondering what on earth any of the numbers mean? Don’t stress, we get it! If you’re looking for a little guidance on what in the world the figures mean, and more importantly, what they mean for you, keep reading…

Look, we get it. There seems to be a new social media platform popping up every other week. Deciding on the right platform for your business can be overwhelming and honestly, exhausting! That’s where we come in.

The million-dollar question. Before we delve into the answer, let’s start with the basics. Instagram uses hashtags to categorise content and make it easier for users to find related posts. Whilst they have been part of Instagram since its launch in 2010, the question on businesses' minds today is: are hashtags still relevant?

Ever wondered why your REELs and static posts are not getting the same engagement rate? In theory, the two shouldn’t be too dissimilar, but the Instagram algorithm ranks them differently, so it’s important to understand how and when to use each.

Capture the content, write the caption, and go viral…simple, right? Wrong.

There is no one-size-fits-all technique to ensure your Instagram post gets seen by the masses. However, there are some strategies you can implement to share captions that are engaging and relevant to your audience.

The hospitality industry has undergone significant transformations in recent years, with digitalisation and customer-centric approaches becoming increasingly important. However, the COVID-19 pandemic has accelerated the need for businesses to adapt to new marketing strategies that can cater to the evolving needs of customers.

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Hospitality marketing

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